Explore Petcurean's Latest Actions in our Sustainability Impact Report

At Petcurean, sustainability is our daily commitment, upheld by passionate employees, and extending to our communities. We believe in creating a positive impact through shared efforts, humility, and transparency.

This report invites you to explore the strides and improvements we made in 2025.

Read the Full Report (PDF)

Protecting our planet

Our Planet-First Progress in Action

At Petcurean, we're excited to share our journey towards a more sustainable future. Discover some key highlights from 2025, driven by our love for pets and our commitment to our planet.

Fighting Food Waste: Upcycled 10.4 metric tonnes of food through Go! Solutions Benefit Chews – roughly the weight of seven full-size pickup trucks.

Recyclable Packaging Progress: Transitioned 68% of kibble bags to recyclable packaging, with all new recipes launching in fully recyclable bags bearing the certified How2Recycle logo.

Responsible Sourcing: Introduced grass-fed, free-range beef from New Zealand for Now Fresh Good Gravy. NZ beef farms have reduced their GHG emissions by 30% since 1990 – among the lowest in the world for GHG/kg beef.

Protecting our planet

Tracking Our Carbon Pawprint

We achieved an 8.3% absolute reduction in Scope 1 and Scope 2 GHG emissions in 2025, contributing to a total 41.4% reduction since our 2022 baseline. We also maintained our carbon-neutral status for the fourth consecutive year by reducing our Scope 1 and 2 GHG emissions and investing in verified Canadian carbon offset projects.

Check Out Our Carbon Neutrality Efforts

Empowering Our Team

Supporting the Well-Being and Growth of our Team

What an inspiring year it’s been at Petcurean! Let’s dive in as we celebrate a culture of learning, inclusion, and well-being.

Mapping Our Sustainable Future

We completed our first Materiality Assessment with 1,600+ consumers, retailers and community partners, plus 86% of our employees, to build a two-year sustainability roadmap based on shared priorities.

LinkedIn Learning Launch

We introduced LinkedIn Learning to support professional growth, with employees participating in a four-week challenge to build new skills.

Top-Tier Employee Engagement

Our annual employee survey showed 94% of employees feel a sense of belonging, and 98% consider company values when making business decisions.

Uplifting Our Community

Actions That Brought an Impact to Our Community

At Petcurean, we're committed to profoundly impacting the communities we serve. 2025 was defined by a spirit of volunteerism and heartfelt support for vulnerable pets and people.

Volunteering

48% of our staff utilized paid volunteer hours to contribute 322.5 hours to local causes like salmon habitat restoration.

Advancing Truth and Reconciliation

We engaged in cultural briefings with First Nations partners and provided essential pet food donations to Indigenous communities across Canada.

EDUCATING FOR CHANGE

Shared 56 posts and 42 stories across Instagram, Facebook, TikTok, and YouTube inspiring pet parents with practical ways to give back, reduce waste, and care more consciously about our planet.

INSPIRING FUTURE GENERATIONS

Hosted our first Petcurean Kids Holiday Party, where children learned about giving back by decorating donation boxes and selecting food for local shelter pets.

Uplifting our Community

A Million Meals Donated

Our orange hearts are driven by a deep sense of compassion, always ready to give back when communities face challenging times. Here are some of the ways we supported communities across Canada, the USA, and Europe:

• 940,905 meals donated

• 215 rescues, shelters, food banks, and community groups supported

Committed to Governance

Stronger Practices for a Stronger Future

Ethical leadership and transparency are paramount at Petcurean. Highlights from 2025 include: • Best-in-Class Support: We achieved a Customer Satisfaction (CSAT) score of 91, a 7-point increase over 2024, reflecting a deep commitment to pet parent support. • Quality & Safety in Every Bite: We performed rigorous microbial testing and nutritional verification on every batch of kibble, ensuring only the safest, highest-quality nutrition reaches your pet's bowl. • Industry-Leading Accreditation: We maintained Pet Sustainability Coalition (PSC) Accreditation for the sixth consecutive year, verifying our high environmental and social standards. • Marketing with Integrity: We delivered specialized Global Green Claims training to our Marketing team to ensure every environmental claim we make is accurate and transparent for our consumers.

These actions helps to becoming ever more accountable, transparent, and ethical in the way we work.

Sustainability Impact Report 2025

Read the Full Report (PDF)

Our Sustainability Journey

Progress in our sustainability efforts comes in all shapes and sizes, from Great Dane-sized projects to tiny kitten initiatives. Regardless of the challenges, we can assure you that we’re motivated and passionate about doing better and being better.

We’re Making the Switch

Here’s some news that’s giving us all the zoomies. Petcurean was one of the first five companies to sign the Pet Sustainability Coalition’s Packaging Pledge. That means we made the commitment to switch the majority of our packaging to recyclable by 2025.