The Zoomark 20th edition took place in Bologna, Italy, between May 15th and 17th and counted 1,060 exhibitors from 57 countries. All show numbers increased since the 2019 edition, and Bologna Fiera received 27,950 industry professionals, +8.7% compared to the previous edition.
Petcurean exhibited in Zoomark 2023 for the first time as a direct exhibitor, which allowed us to create an unprecedented booth to reinforce Petcurean commitment to healthy nutrition for cats and dogs worldwide.
During Zoomark, we launched the new Go! Solutions brand positioning in Europe: Preventative Nutrition For Your Pet. It discloses our efforts to provide proactive protection for common health concerns to keep pets looking and feeling their best – for life, meeting the needs of European pet parents with their pets’ health protection with our nutritious and drool-worthy recipes.
Visitors could learn more about the Go! Solutions lines. Starting with the Carnivore recipes that aim to support muscle maintenance and recovery for an active lifestyle, and are an excellent option for picky eaters. Our Sensitivities line reduces the risk of food sensitivities and offers a variety of rotation feeding. And lastly, Go! Solutions Skin + Coat Care maintains healthy skin and a shiny coat, with whole grains to provide an excellent energy source from carbs.
We also counted on the presence of Petcurean’s Nutrition Manager, Natalie Asaro, who was very helpful in disclosing why Go! Solutions is the best option for preventative nutrition for dogs and cats to booth visitors.
The Petcurean team was delighted with the Zoomark 2023 results and hopes to expand the distribution of products with decades of work by nutrition experts to even more cats and dogs.
Our next international tradeshow will be Interzoo in May 2024, and we can’t wait to meet representatives of the pet food industry in Europe in Germany!