Big thanks to our retail partners, distributors and hundreds of thousands of pet lovers around the world who believe in us. Because of you, we're able to do what we do best: give dogs and cats happier, healthier and longer lives.
We’re Obsessed with Pet Nutrition
Our recipes are formulated by a team of highly-qualified and committed pet nutritionists led by our Nutrition Manager, Natalie Asaro, who has a Master of Science in Companion Animal Nutrition and a Bachelor of Science in Biological Science from the University of Guelph.
We’re Driven to Innovate in Everything We Do
Our specialized pet nutritionists follow the latest evidence-based research when creating our recipes, helping us stay on the leading edge of pet nutrition. We take a science-based approach to focus on balancing nutrients, rather than adding ingredients based on trends or “what’s hot” in the market.
We Hold Ourselves Accountable for Quality & Safety
Retail Buyers Value Our Commitment to Them
We provide our North American retail partners and distributors with value-focused relationships, providing both human and financial support, backed by over 20 years of sales and marketing expertise.
International Distributors Value Our Quality & Safety Standards
We support our international distributors with comprehensive product education, regular communications and relationships based on respect, transparency and trust.
We’ve Made a Commitment to Sustainability
We're happy to share our extensive, evidence-based knowledge with our retail partners, distributors and customers.